Retail design expert, Bryan Stirle, explains why retail counters and the proper use of wall fixtures are fundamental to creating relationships with your customers based on store-recognition and visual story-telling. Shopping counters create presence, a space to nurture conversation, and exposure to your store name-brand and logo, ultimately encouraging the formation of a relationship between your store and your customer. When handled correctly, wall fixtures create an interactive experience between your customer and your products. Even wildly popular wall fixtures, such as slatwall, can be smartly used to tell a visual story that gives your products meaning and makes shopping in your store a memorable experience for your customer.
Part of Creative Store Solutions upcoming eBook! From our chapter: "Items Worth the Splurge."